Lori Senecal is currently the CP+B Global Chief Executive Officer. Lori leads the organization to global extension and development. She also uses her administration quality to manage and coordinate the rest of CP+B international subsidiaries. The firm is exceptionally keen on global advancements. It has current purposes to stretch its developments to China. Lori moved to CP+B in the year 2015, and under her leadership, the company has consistently made a tremendous impact on both the business and culture.
In a recent interview, Lori Senecal, the global chief executive revealed she would be leaving her seat from the global agency late 2017. Lori Senecal role in the marketing enterprise ensured that the global company maintains its creativity and follow its usual project management process that promotes regular review and adjustment, stable management, together with mutual efforts, offering consistency internationally with strong local market innovation.
Over the years, Lori’s leadership quality led Advertising Age to recognize CP+B among the Creativity Innovators of the Year for 2017. Additionally, Lori ranked among the top four agencies to watch out in 2016. Lori has also been named by the AdWeekpower in the top hundred lists for two years consistently. Most recently, Lori received an honor from Fast Company as a leader transforming the future of business, resulting in her spot among the most ingenious leaders in the industry. Check out GCReport to see more.
Lori Senecal attended McGill University and graduated with a bachelor’s degree in marketing and finance. She began her career at McCann World group as the global chief innovation officer. Lori later resigned from the position and moved to New York. She served as the president of the flagship of McCann Erickson. More after that, Lori moved to Kirshenbaum Bond Senecal and partners where she served as the global chairman and chief executive officer. At KBS, Lori led the expansion growth of the company. As a result, Lori officially featured in the standout agencies for three years. Before she started working as the CEO of CP+B, Lori administered in as the CEO of MDC Partner Network. Additionally, Lori received a Quantum Leap honor award for her leadership and innovation skills. She recently spoke at 3% conference.
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